Google Translate is free, right?… so why look anywhere else? Because you get what you pay for.
Statistics show that visitors to websites will reject companies and their products simply due to incorrect grammar or spelling mistakes. Can you afford to lose even one customer due to something as small as a spelling error? How about openly insulting your prospect by using terminology that treats them like a toddler?
It’s not good enough to have one of your staff translate either. As with any poor translation into English, prospects will notice. And they will judge. Sadly, not based on your excellent products or services, but on your unwillingness to pay for something professional.
Invest the time and money. Get the translations done right. It’s the only way to ensure success!
Exportspark has provided project management services around building out internationally focused websites. Contact Exportspark today to learn more!